Position: Cell Culture Solutions Inside Sales Associate
Class: Exempt
Reports to: Cell Culture Solutions Inside Sales Associate Supervisor
Location: Remote
Company Profile
Founded in 1985, GeminiBio serves the global biotechnology industry, from basic research to commercial production, with a focus on helping our customers accelerate the development of life-enhancing biotherapeutics.
The company focuses on producing cell culture products, instruments, and solutions that help customers streamline their discovery, development, and production processes, and by making custom cGMP bioprocess liquids that radically simplify customers’ manufacturing workflows – regardless of batch size.
Located in West Sacramento, California, GeminiBio has two manufacturing facilities, comprising a total of 57,000 square feet. To meet the stringent needs of biotechnology research and production customers, the company’s cell culture sera and bioprocess liquid manufacturing facilities are segregated between animal origin-free cGMP manufacturing and animal component cGMP manufacturing. GeminiBio is an ISO 13485 certified, FDA registered Class 1 Medical Device Manufacturer, aligned with 21 CFR Part 820.
Position Summary
As a Cell Culture Solutions Inside Sales Associate at GeminiBio, your primary responsibility will be to drive sales for our catalog of Cell Culture Solutions products, with a particular emphasis on fetal bovine serum (FBS). You will actively promote and sell a broad product portfolio and collaborate closely with field-based Cell Culture Solutions Sales Specialists. Key duties involve developing and maintaining strong relationships with academic researchers, professors, and lab managers across universities and research institutions to enable effective sales strategies and achievement of revenue targets.
Your role will include generating, qualifying, and systematically following up on sales leads within various research labs and institutions. Meeting monthly, quarterly, and annual sales goals—both revenue and margin—will be critical to your success. A proactive approach, strong teamwork skills, and the ability to navigate the research and life sciences landscape are essential.
Key Responsibilities
- Market and Product Knowledge
- Develop a deep understanding of the research market, enabling effective customer engagement.
- Attain detailed knowledge of FBS and other Cell Culture Solutions products, understanding product applications and value to customers.
- Sales Process Management
- Effectively manage the sales process, from lead identification and qualification to needs assessment, presentation, quoting, and securing purchase orders.
- Assess customer needs, leveraging active listening and probing skills to convert customer challenges into opportunities.
- Customer Engagement and Relationship Management
- Build and maintain relationships with key academic and biotech labs within a specified geographic region via email, phone, and other online communication channels.
- Achieve and exceed sales targets by actively managing and expanding accounts, fostering customer retention and share-of-wallet growth.
- Sales and Outreach Activities
- Drive FBS sales through direct outreach, email campaigns, and strategic follow-up.
- Prospect new leads via cold calling, lead lists, and online research, leveraging field reps as needed for in-person outreach.
- Technical Expertise and Consultative Selling
- Provide technical expertise on FBS, educating customers on product features, benefits, and quality standards.
- Offer tailored solutions to meet specific research needs, ensuring customers get the best product value, specs, and options.
- Customer Support and Communication
- Respond promptly to customer inquiries across various channels (phone, email) and coordinate with internal teams (customer service) to resolve issues.
- Collaborate with outside sales teams, as needed, to develop new opportunities or meet customer needs.
- Sales Tracking and Reporting
- Monitor market trends and competitor activities to stay informed.
- Maintain CRM records of sales activities, customer interactions, and provide regular sales pipeline updates to management.
Core Competencies
- Customer Centric
- Consistently aware of how work product impacts customer value and experience and works with intensity to optimize customer value and experience. Able to identify barriers and inefficiencies impacting customer value.
- Effective Teamwork
- Keen ability to collaborate with a diverse set of colleagues – often under pressure – to accomplish business objectives and deliver customer value. Able to identify – and correct – the issues degrading the success of teams.
- Personal Leadership
- Consistently delivers high-quality individual results, and when problems are encountered, able to be self-reflective and identify new ways of working to accomplish individual objectives. Strong level of personal accountability. Invests time and energy into professional development. Routinely takes the initiative to solve challenges and capitalize on business opportunities.
- Planning and Organizing
- Able to clearly identify the work that needs to be done and the order in which the work needs to be completed to generate the desired result. Consistently able to foresee challenges and barriers to success and then effectively develops – and implements – actions to accomplish objectives.
- Effective Communications
- Able to organize thoughts to communicate to colleagues concisely and accurately and, as needed, management. Oral and written communications are professional and appropriate for the setting and the audience.
Company Values
- Integrity
- Doing the right thing – the first time. Honoring and keeping commitments.
- Intensity
- Working with speed and focus to deliver the highest quality results – on time.
- Involvement
- Embracing unique perspectives and treating others with dignity and respect.
- Innovation
- Biased to improve processes and products to better serve customers and improve workflows.
Required Skills and Experience
- Bachelor’s degree in life sciences or related field.
- Preferred 1 – 2 years in direct sales, selling reagents and workflow solutions in the life sciences sector.
- Established network and territory knowledge within research and biotech/life science accounts.
- Proven track record in lead generation and account penetration.
- Proficiency with Salesforce (SFDC) and experience in leveraging a sales process to develop and manage opportunities.
- Strong understanding of research workflows.
- Skilled in Excel, Word, and PowerPoint.
- Motivated, creative self-starter with strong problem-solving abilities and multitasking skills
Benefits and Compensation
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- Base salary plus commission can range between $80K-$90K per year. Competitive salary/sales incentive plan based on experience.
- GeminiBio provides a competitive benefits package.
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